“I came across the title in an exhibition of Warhol ephemera. There was a photograph of Studio 54 and someone had written by the door ‘Fiorucci Made Me Hardcore’. Hardcore is all about extremes—of sounds, behaviour, of belief. To be hardcore is to commit yourself. So you have committed yourself, your life, to something as ephemeral and profit-driven, maybe even exploitative, as a fashion label. But this over investment in something isn’t stupid, it is a willed conversion of a commodity into something sacred. ‘Keep the faith’ as they still say in Northern Soul circles.”

Credits

Mark Leckey
Fiorucci Made Me Hardcore, 1999
DVD Video
Duration: 16 minutes

Courtesy the Artist and Cabinet, London